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Clare Harris, Donna Watts, Karen Edwards

The Fundamentals of Digital Fashion Marketing

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?The Fundamentals of Digital Fashion Marketing uses…

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Felice McDowell

1960s Model Girl: Narrative Identities in Fashion, Time and History

"As the British fashion industry took off in the post-war period, the figure of the photographic fashion model rapidly came to represent a new mode of femininity: independent, successful, and fashion…

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